Monday, February 25, 2013

What Can a Kindle Fire Do?

It's Not Just An E-reader

There are a lot of misconceptions surrounding the Kindle Fire and what it can do. Because of its name, it's association with the Amazon Kindle Store and past iterations of the Kindle e-book reader, many people think of it as simply an e-book reader. It's far more than that.

IOS Vs Android

It's a fully functioning tablet computer running the Android operating system (a customized version of Android 2.3 or a customized version of Android 4.0 Ice Cream Sandwich for the HD models) and it's one of the more reasonably priced tablets on the market today.

What Can a Kindle Fire Do?

It's a great e-book reader as one would expect, but it can do far more besides just reading e-books. It would be more aptly described as a media tablet.

So What Can the Kindle Fire Do?

Because the Kindle Fire is a fully functioning tablet computer, the possibilities are almost infinite. If there's an app for it, you can do it.

There are literally thousands of apps available for the tablet on the Amazon Appstore For Android. Many of which are capable of being played on the standard Kindle Fire, and the very latest high end games can be played on the Kindle Fire HD. Even very deep and lengthy Role Playing Games such as; Galaxy On Fire 2 HD with it's 10+ hours single player campaign.

Games aren't the only apps available for the Kindle Fire. Many apps have far more practical applications. There are finance apps, real estate apps, educational apps, word processor apps, music apps, weather apps, shopping apps. The list is almost endless. There are even apps that can teach you how to pilot a plane.

In fact, it would be easier to answer the question "what can't the Kindle Fire do?" as that would be a far smaller list and could be summed up in one paragraph. It can't run Windows or IOS apps, but there is almost always either a ported version of the app, or an app that has the same functionality. It's the same with games, many games that start their life in Apple's Appstore, find their way over to the Android operating system very quickly often within a few weeks of their Appstore début.

One minor downside of the Kindle Fire is that it currently has a "locked" bootloader than prevents you from downloading apps from Google Play, which is a huge market place full of even more apps. Hackers have found a way to unlock the bootloader, though as recent rulings have shown in the USA, the legality of this is dubious. Many people will feel though that morally they should be allowed to do what they want with a device they have paid for and own. It's certainly an interesting topic for discussion.

But aside from the many weird and wonderful functions that the Kindle Fire is capable of by running different apps, many people will be wondering what can the Kindle Fire do fresh out of the box.

Video Playback

The Kindle Fire is a very competent video player. It's 7 inch screen is more than enough screen for watching a movie on without needing to squint your eyes to see the lead actress. Because you hold the screen in close proximity to your eyes, it actually feels as though you are watching a cinema screen rather than a 7 inch screen. Those who feel that they would like a larger screen to view movies on and read e-books, will be glad to know a 8.9 inch version will be available on the 20th of November and can be pre-ordered now.

The video playback quality is very impressive. Though the file sizes can be relatively small, it can be comparable to watching a Blu-Ray movie because of the screen size.

A typical full-length movie file if you use MP4 format can be anywhere between 300-800mb, with most weighing in at around 400mb. This would allow you to store between 15-20 movies for the 8GB model. The Kindle Fire has 8GB, 16GB and 32GB models available. So at approximately 400MB you will be able to store 35-40 and 75-80 movies respectively on the 16GB and 32GB model, making allowances for the space taken up by the operating system.

This can of course be extended by using the fantastic Amazon Cloud Storage which is free to all Kindle Fire users. The cloud storage is unlimited, so the amount of movies you can store and stream to your device is infinite. It's worth noting however, that only movies purchased through Amazon can be streamed via cloud storage onto your device. For you own movies you will need to load them onto the device yourself.

If you go for Amazon Prime membership, there will be thousands of movies and TV shows available to be streamed for free. So if you like movies; Prime Instant Video is well worth the money.

Music Playback

The Kindle Fire is a very good music player. The MP3 files available on Amazon are of a very high quality. The dual driver speakers and the headphones provided are very decent. To get the most out of their music, many music junkies will want to invest in a high-quality, top of the range set of headphones or external speakers. But it has to be said, the music playback as standard (through the speakers) is top-notch.

Given a file size of 5MB, the standard kindle will be able to store around 1,600 songs, which is more than enough. Obviously it can be extended to an infinite amount using the cloud storage mentioned earlier.

As An E-book Reader

The file sizes for books are very small, often just a few hundred kilobytes for even the largest novel, so many thousands of books can be stored on the 8GB model. For the 16GB and 32GB model, you would be able to store more books than many humans will read in their entire lives.

Amazon Prime membership will also mean that you can borrow an ebook every month, with a choice of hundreds of thousands of books on offer.

Web Browsing

The Kindle Fire is a very good web browser, thanks to its excellent touch screen. The screen is also large enough to be able to browse without it becoming fiddly. The Silk Browser is a very competent browser, which actually seems to load many web pages better than Apple's Safari.

Web browsing requires a Wi-Fi connection. 4G LTE Wireless is available on the Kindle Fire HD 8.9″ but this is the top-of-the-line model.

To Sum It Up

The Kindle Fire, is possibly the most under-rated tablet around at the moment. It certainly manages to beat other tablets available in its price range. And the answer to the question "what can the Kindle Fire do?" would probably surprise many people, who think it's just a simple e-book reader.

What Can a Kindle Fire Do?

See how the Kindle Fire holds up against the iPad here: Kindle Fire iPad Comparison. For more tech news and comparisons visit www.tech-vs-tech.com.

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Sunday, February 17, 2013

Pros and Cons of the iPhone 5

The iPhone 5, the latest Apple product, is regarded as 'the thinnest, lightest, fastest iPhone ever'. Though Apple states quite a lot of stunning features of the phone on their website, there are naturally a few cons associated with it. All of those who are interested in purchasing an iPhone 5 would really want to find out if the features are worth the hefty price tag or not.

There is a really impressive way to solve this problem. You can get all the amazing features you like without having to pay the high price. The solution lies in buying a used Apple iPhone 5. Since the iPhone 5 has not been in the market very long, the used iPhone will probably as good as new.

The pros and cons of iPhone 5 can help you decide which option is better: purchasing a brand new iPhone 5 or buying a used Apple iPhone 5.

Pros and Cons of the iPhone 5

Pros

Screen
The iPhone 5 screen is 4 inches which is the biggest size when compared to all previous models in the iPhone line. This may be smaller than other competing manufacturers but the resolution and the display quality is incomparable to any other screen.

4G LTE
As of now, 4G networks are characterized by the fastest data speeds. LTE is the communication standard used for 4G. The iPhone supports 4G LTE communication which makes it really speedy.

Battery Life
The most notable con of previous iPhones is the weak battery life. iPhone 5's battery life is much better than all previous models, and can last for hours even if Wi-Fi is on.

Processor
iPhone 5 features an A6 chip, which really improves the phone's speed. If you are a gaming addict, you will like this new addition.

Cons

iOS 6
iPhone 5 uses iOS 6, which is marked by new features such as an improved Siri, 3D maps and turn - by -turn navigation. However, you can easily upgrade your iPhone 4S to the same operating system and that too for free. Even if you do not have an iPhone 4S, most of the features of the new OS are still found in other recent models of the iPhone and iPad. If you are fine with this, then you can skip purchasing a new model or buying a used Apple iPhone 5.

4G LTE
Though 4G was mentioned in the pros, it comes with a disadvantage as well. If you do not travel frequently, then you might not need the high speeds. You have to pay an extra price for this feature so there is no reason for buying a used Apple iPhone 5 or a new one when you will not utilize it to the fullest. Secondly, 4G is available in limited regions so you might be able to use it.

Design
iPhone 5 is the newest Apple product, but the design is not. It is very close in appearance to iPhone 4/4S, which set new design standards at their launch.

Pros and Cons of the iPhone 5
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Please visit http://OldAppleStore.com if you are interested in buying an iPhone 5.

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Saturday, February 9, 2013

What Can a Kindle Fire Do?

It's Not Just An E-reader

There are a lot of misconceptions surrounding the Kindle Fire and what it can do. Because of its name, it's association with the Amazon Kindle Store and past iterations of the Kindle e-book reader, many people think of it as simply an e-book reader. It's far more than that.

It's a fully functioning tablet computer running the Android operating system (a customized version of Android 2.3 or a customized version of Android 4.0 Ice Cream Sandwich for the HD models) and it's one of the more reasonably priced tablets on the market today.

What Can a Kindle Fire Do?

It's a great e-book reader as one would expect, but it can do far more besides just reading e-books. It would be more aptly described as a media tablet.

So What Can the Kindle Fire Do?

Because the Kindle Fire is a fully functioning tablet computer, the possibilities are almost infinite. If there's an app for it, you can do it.

There are literally thousands of apps available for the tablet on the Amazon Appstore For Android. Many of which are capable of being played on the standard Kindle Fire, and the very latest high end games can be played on the Kindle Fire HD. Even very deep and lengthy Role Playing Games such as; Galaxy On Fire 2 HD with it's 10+ hours single player campaign.

Games aren't the only apps available for the Kindle Fire. Many apps have far more practical applications. There are finance apps, real estate apps, educational apps, word processor apps, music apps, weather apps, shopping apps. The list is almost endless. There are even apps that can teach you how to pilot a plane.

In fact, it would be easier to answer the question "what can't the Kindle Fire do?" as that would be a far smaller list and could be summed up in one paragraph. It can't run Windows or IOS apps, but there is almost always either a ported version of the app, or an app that has the same functionality. It's the same with games, many games that start their life in Apple's Appstore, find their way over to the Android operating system very quickly often within a few weeks of their Appstore début.

One minor downside of the Kindle Fire is that it currently has a "locked" bootloader than prevents you from downloading apps from Google Play, which is a huge market place full of even more apps. Hackers have found a way to unlock the bootloader, though as recent rulings have shown in the USA, the legality of this is dubious. Many people will feel though that morally they should be allowed to do what they want with a device they have paid for and own. It's certainly an interesting topic for discussion.

But aside from the many weird and wonderful functions that the Kindle Fire is capable of by running different apps, many people will be wondering what can the Kindle Fire do fresh out of the box.

Video Playback

The Kindle Fire is a very competent video player. It's 7 inch screen is more than enough screen for watching a movie on without needing to squint your eyes to see the lead actress. Because you hold the screen in close proximity to your eyes, it actually feels as though you are watching a cinema screen rather than a 7 inch screen. Those who feel that they would like a larger screen to view movies on and read e-books, will be glad to know a 8.9 inch version will be available on the 20th of November and can be pre-ordered now.

The video playback quality is very impressive. Though the file sizes can be relatively small, it can be comparable to watching a Blu-Ray movie because of the screen size.

A typical full-length movie file if you use MP4 format can be anywhere between 300-800mb, with most weighing in at around 400mb. This would allow you to store between 15-20 movies for the 8GB model. The Kindle Fire has 8GB, 16GB and 32GB models available. So at approximately 400MB you will be able to store 35-40 and 75-80 movies respectively on the 16GB and 32GB model, making allowances for the space taken up by the operating system.

This can of course be extended by using the fantastic Amazon Cloud Storage which is free to all Kindle Fire users. The cloud storage is unlimited, so the amount of movies you can store and stream to your device is infinite. It's worth noting however, that only movies purchased through Amazon can be streamed via cloud storage onto your device. For you own movies you will need to load them onto the device yourself.

If you go for Amazon Prime membership, there will be thousands of movies and TV shows available to be streamed for free. So if you like movies; Prime Instant Video is well worth the money.

Music Playback

The Kindle Fire is a very good music player. The MP3 files available on Amazon are of a very high quality. The dual driver speakers and the headphones provided are very decent. To get the most out of their music, many music junkies will want to invest in a high-quality, top of the range set of headphones or external speakers. But it has to be said, the music playback as standard (through the speakers) is top-notch.

Given a file size of 5MB, the standard kindle will be able to store around 1,600 songs, which is more than enough. Obviously it can be extended to an infinite amount using the cloud storage mentioned earlier.

As An E-book Reader

The file sizes for books are very small, often just a few hundred kilobytes for even the largest novel, so many thousands of books can be stored on the 8GB model. For the 16GB and 32GB model, you would be able to store more books than many humans will read in their entire lives.

Amazon Prime membership will also mean that you can borrow an ebook every month, with a choice of hundreds of thousands of books on offer.

Web Browsing

The Kindle Fire is a very good web browser, thanks to its excellent touch screen. The screen is also large enough to be able to browse without it becoming fiddly. The Silk Browser is a very competent browser, which actually seems to load many web pages better than Apple's Safari.

Web browsing requires a Wi-Fi connection. 4G LTE Wireless is available on the Kindle Fire HD 8.9″ but this is the top-of-the-line model.

To Sum It Up

The Kindle Fire, is possibly the most under-rated tablet around at the moment. It certainly manages to beat other tablets available in its price range. And the answer to the question "what can the Kindle Fire do?" would probably surprise many people, who think it's just a simple e-book reader.

What Can a Kindle Fire Do?
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

See how the Kindle Fire holds up against the iPad here: Kindle Fire iPad Comparison. For more tech news and comparisons visit www.tech-vs-tech.com.

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Wednesday, February 6, 2013

Mobile Apps, Web Apps and Mobile Optimised Websites - The Pro's and Con's

To say that mobile apps are booming would be an obvious understatement, IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth billion. Because of this many companies are considering a leap onto the mobile app bandwagon. But does your company really need a native mobile app; is this the best way forward for your brand? There are other options available which will enable you to take advantage of the mobile revolution which may be better suited to your company's goals, strategy, target audience and ultimately budget. We have put together an overview of the pro's and con's of native mobile apps, web apps and mobile optimised websites to help you decide the best way forward for you.

Native Mobile Apps

Native mobile apps are specifically designed to run on the smartphones operating system and machine firmware. It typically needs to be adapted and adjusted for use on different devices (GIA)

Mobile Apps, Web Apps and Mobile Optimised Websites - The Pro's and Con's

Pro's
Native apps do not need internet connectivity to function this gives users anytime, anywhere access.
Native apps can offer increased functionality by tapping into the smartphone handset features. If you would like your app to access the user's camera or phonebook or make use of GPS location technology, the accelerometer or server side push notifications then you will probably want to go down the native application route.
Native Apps are distributed via the app stores (Apple iTunes, Android Marketplace). This is a powerful platform to get your apps found provided you have optimised your application for maximum visibility.
Native mobile apps promote better user engagement with longer user sessions; this is probably due to the richer user interface provided although this may be set to change with new developments in HTML5.
Surveys show that most affluent respondents are more likely to say they had downloaded a native app (Survey by Ask.com and Harris Interactive) Con' s Cost - a native app is specific to the mobile handset it is run on, since it uses the features of that specific handset. This means if you are developing across iOS, Android and Blackberry operating systems the development costs can be quite high as each device uses different coding.
Maintenance and complex updating which need additional installation.

Web Apps

An application in which all or some parts of the software are downloaded from the Web each time it is run. It can usually be accessed from all web-capable mobile devices (GIA)

Pro's
Accessibility - an HTML5 mobile app (web app), are accessible on most mobile devices so you can reach a much wider audience than if you were to develop a native mobile app for say iPhone only. Cost - web apps use the same base code for all platforms (iOS, Android), although there is still work to be done to ensure the application is compatible across all platforms this brings development costs down considerably.
Web apps offer a faster go-to-market, since they are not subjected to distributor approval. Apple AppStore approval can take from weeks to months of evaluation and quality assurance.
Discoverability - With the increase in native apps within the app stores it will become difficult to distinguish whether web apps are any less visible provided there is a strong marketing strategy on launch to aid discovery.
Web Apps offer more direct and unfiltered access to user behaviour analytics enabling targeted consumer cross-selling opportunities.
Web appscan be pinned to the user's smartphone menu to allow easy repeat access.

Con's
Performance and functionality is limited compared to that of a native app as internet connectivity is required and the application cannot access smartphone functions such as geo-location technology or push notifications. Less controlled user experience Lack of standards across mobile browsers can make it quite difficult to ensure your app is cross platform compatible.

(There is also the option of building a hybrid native/web app which allows developers to create mobile apps that share their backend with their web application. A hybrid app could provide the perfect trade-off between cost and functionality for your company.)

Mobile Optimised Website

A mobile optimised website is essentially your company's website optimised for viewing on a mobile device.

Pro's
A mobile optimised website is a simple transfer of the information and content (or part of it) of your website to enable mobile user accessibility. Because the information and logic is already there, (you are not creating anything new or any extended functionality) mobile websites can be very inexpensive to build.
Mobile optimised websites offer smaller companies the opportunity to take advantage of the increase in mobile search.
User experience is greatly improved as web page logic is optimised for viewing on a mobile device.
If your website is built in flash then it will not be viewable at all by Apple device users - a mobile optimised website will increase your company's visibility for Apple users.

Con's
If your website is built in Flash then it will require more work for that website to be viewable on Apple devices. A mobile optimised website as with HTML5 web apps relies on internet connectivity to function User experience is limited to web based actions.

Mobile Apps, Web Apps and Mobile Optimised Websites - The Pro's and Con's
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Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

If you are looking to develop a mobile app, web app or mobile optimised website for your brand or company then contact us today to arrange a free 2 hour consultation to define what options will suit your needs best. http://www.digitalbinx.com/

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Sunday, February 3, 2013

"Would You Like Fries With That?" - Up-Selling, Back-Selling, and Cross-Selling Your Customers

"Would you like fries with that?" may be the most profitable 6-word phrase ever uttered. Think how many millions of times people have heard that question, paused a second, and said, "sure." Or consider the "happy meal" now so prevalent among fast food companies, or the option, almost equally prevalent, to "supersize" or the like. What do all these options have in common?

Up-selling

It's simple, really. Marketers know that most of the thought and reluctance to purchase go into the first decision to purchase. After that resistance is overcome (if it is), a second purchase or a substantial upgrade in purchase, may be a mere afterthought, accomplished spontaneously. In marketing terms, these are called up-sales.

"Would You Like Fries With That?" - Up-Selling, Back-Selling, and Cross-Selling Your Customers

It's obvious now, but it wasn't always this way. McDonald's deliberately instituted a sales program to require its salespeople to ask the upsale/backsale question. Some people thought it would annoy customers as an "obvious" attempt to make them buy more than they had intended, but I doubt that ever occurs to a statistically significant number of customers. Instead, a customer appreciates his or her attention being called to the fact that greater value can be had for only a slightly larger outlay. The benefits to McDonald's bottom line has been spectacular.

Up-selling, Back-selling and Cross-selling

Any business with more than one product, or with different size products, should learn the lesson from McDonalds. And many have. Virtually every national business has some variation on the upsale/backsale routine, and many internet companies have really pushed the envelope in this regard. It works, and it works very well for the businesses and customers alike. I believe a lot of smaller businesses have not yet devoted enough attention to the question, however.

If You Haven't, You Should

If you have not developed a "back end" or have not trained your sales force to work it, you may be missing an excellent opportunity to increase profits dramatically. If you are a small business, you may not have but one product, or it may not be feasible to upsell a customer. You can still increase the value delivered and your profit, though, with a little thought. One option could be to make an arrangement with another business that could serve a need related to the one your customer satisfied.

An Example

Take a walk into a hardware store for a good example of the way this can work. It often happens that you can rent equipment you will need to help make the repairs that brought you to the hardware store in the first place right from the counter of the hardware store. Often that equipment store is a completely different business. If you need professional help with the repairs, the person behind the counter can most likely make a recommendation, and sometimes they ask you if you need help. At the counter you will inevitably notice a number of possibly useful gizmos. People buy these on a whim, spontaneously (impulse buys). And sometimes there is a board with postings for services offered that might be needed by people who go to hardware stores-for lawn care, for example. Each of these things can be a profit center for the hardware store, all take advantage of the fact that once initial buying reluctance is overcome other purchases come more easily, and the net effect, in addition to the enhanced profit, is that hardware stores become a place where people with a variety of needs come confident that they will find what they want.

It's worth putting something like that into place in your business.

"Would You Like Fries With That?" - Up-Selling, Back-Selling, and Cross-Selling Your Customers
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Check For 100 New Release & BestSeller Books For Your Collection

For a free analysis of your merchant processing service and rates, please contact me at [http://www.merchantprocessingcentral.com/pages/contact-form].

Contact me for the most competitive rates for merchant payment processing for independent businesses. But the company I work with offers much more than the lowest rates. We have a "give-back" program where we send some of our profits to a non-profit organization of your choice, strengthening your ties to the community and helping with marketing. Or if you're more expansion-minded, we can provide you a link to Jay Abraham, the best marketing mind in America.

Ken Gibert is a graduate of Jay Abraham's X!Factor Program, a professional writer and business marketing consultant himself and operates http://www.GoldenSunConsulting.com

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